Copyright and your video
A short video about copyright and pitch videos: copyright protects how something is expressed, not its ideas or facts; your own pitch is yours to adapt; and the difference between a redrawn video and one that shows your document's pages, which needs the right to adapt everything on them.
Transcript
Your own pitch is yours to adapt. But pitches often quote other people's work, so this is the rule. Copyright protects how a work is expressed: its words, its layout, its figures and its images. It does not protect the ideas, facts or methods it describes.
The WTO's TRIPS Agreement and the WIPO Copyright Treaty both say so. But UK law adds a caution: copying any substantial part of a work infringes, so a redrawn video must genuinely redraw. So there are two kinds of video. A redrawn video copies no text or images, so it does not normally need anyone else's permission.
A video that shows your pages reproduces everything on them, so it needs the right to adapt all of it. For a video that shows your pages, your own words, slides and charts are usually yours. Stock images, charts from someone else's report and other organisations' logos need the owner's permission or a licence that allows it. This is general information, not legal advice about your pitch.
If your position is unusual, tell us when you order, and we will check it before we start. Try it yourself: get started today at explainmypitch.com.